Strategy
Audience mapping, voice tiers and the role of each voice in the wider campaign.
Influence
The right voices, saying the right thing, to the right people.
Influence is a strategy, not a list of names. We decide who should speak for your brand, why audiences will believe them and what each voice is there to do. Then we cast, brief, manage and measure every one.
Brand ambassadorsInfluencersCreatorsUGCTalent management
Creator content
UGC
Ambassador moments
0+
Creators vetted and on file
0
Markets, native language
0+
Content pieces delivered
0%
Disclosure-compliant content
AMBASSADORSINFLUENCERSCREATORSUGCCOMMUNITIESCULTUREAMBASSADORSINFLUENCERSCREATORSUGCCOMMUNITIESCULTURE
Four kinds of voice
Every voice has a job in the campaign.
We combine them into one programme. Ambassadors build fame, influencers bring reach, creators carry the idea into communities and UGC drives performance.
Fame and trust
Brand ambassadors
Long-term faces of the brand, chosen for values and credibility. Ambassadors make the brand recognisable and give it a human point of view over time.
- Talent strategy and shortlists
- Contract, usage and exclusivity negotiation
- Launch moments, shoots and appearances
- Annual content and appearance calendars
Strategy first
We start with the audience, not the follower count.
Who do your customers actually listen to? We map the communities, passion points and voices around your audience, then build a voice strategy with clear roles and KPIs for each tier.
Audience mappingVoice tiersRole per voiceKPIs per tier
Casting and vetting
Every name is checked before it reaches you.
Fit, tone, audience quality, past brand work and safety are reviewed by people, not just filters. You see a shortlist with the reasoning behind every pick.
Brand fitAudience authenticityBrand safetyRates and availability
Campaign report Live
Reach
4.2M
+18% vs plan
Engagement
6.1%
+2.3 pts
Sentiment
92%
positive
Built on intelligence
Every creator measured, every campaign smarter.
Reach, engagement, sentiment, share of voice and sales tracked per creator and per post, live. What worked feeds straight into the next shortlist and the next brief.
Per-creator resultsSentimentShare of voiceSales and links
How we run it
From strategy to shortlist to result.
Casting and vetting
Fit, audience quality, brand safety and past work checked before anyone is pitched to you.
Briefing and craft
Clear creative briefs and scripts so content feels native and stays on brand.
Management
Contracts, product seeding, approvals, usage rights and disclosure handled end to end.
Amplification
The best content is boosted with paid social and reused across brand channels.
Measurement
Results per creator and per post, live, so the next programme is sharper.
FAQ
Questions brands ask us.
Do you only work with big influencers?
No. Most programmes mix tiers. A few recognisable names for reach, then many creators and micro voices for trust and conversation.
Who owns the content?
Usage rights are agreed upfront for every creator, including paid social and whitelisting, so you know exactly where content can run.
How do you keep it on brand?
Every creator gets a clear brief and every piece of content is approved before it goes live, with disclosure built in.
How do we know it worked?
You get a live report with reach, engagement, sentiment, share of voice and sales per creator, plus a wrap report with what to do next.
Build an influence strategy that moves people.
Tell us the audience and the goal. We come back with the voices, the roles and the plan.
Bring us the brief